Wear Your Heart on Your Sleeve

March 11th, 2015
by admin

Last week, we discussed the importance of giving your book a reality. To reiterate, the best way to do give your book a reality is to create a visual representation of what you expect your book to look like. Create a poster, make a booklet, do whatever you need to do to get this idea out of your mind onto something that has physical form. This practice gives your book it’s own life and it gives you vision for working on your project. By using a notebook, you now have a place where you can write your book and jot down ideas. Your table of contents will be placed on the first few pages of your notebook (which will be discussed later). With a blueprint of your cover on the front of your notebook and a copy of your blurb on the back, you also have more focus on what you want your book to be about. I also explained the importance of using lamenated paper sleeves to give your pages a professional feel and to prevent them from being flimsy loose leafed paper stapled together and binded in your notebook.

Remember that these simple concepts are designed to be very straightforward to eliminate misconceptions of the book writing process. Sharing your story does not have to be a complicated journey.  By taking each of these steps, you can produce a long term masterpiece.

The conversation about this topic continues this week as we expand on giving your book a reality. We are now going to manifest your vision of becoming who you want to be, an author. There is an expression that says that “people become their thoughts.” I believe this phrase to be very true because our actions are influenced by how we think, how we view ourselves, or what we think of others. The expression, “You wear your heart on your sleeve” stems from the idea of what being very vulnerable to outside influences because they are highly open to their personal emotions.

However, what if you thought that same exact way about your writing. What if you wanted the entire world to know of your passion for reaching others through this art form. When people think of you, they need to think “author” “author of ____(This particular content). In order for people to share this belief about you without even opening your mouth, you have to be an expert of not only your topic but how your subject matter alludes an image about yourself. When people see your intense passion for an idea, your thoughts will manifest your actions and you’ll start to get surrounded by the people that can assist you in making your dream a reality. You will find yourself talking different and networking with other authors or those that are passionate about something similar. You’ll have a new found confidence because you know that you’re not just living to waste time, but you’re living on purpose.

I personally like to believe that I am in the business of changing lives through my writing. I want for my readers to walk away fearless of the obstacles that stand in their way, I want young minds to not be afraid of expressing themselves. So because of this goal in mind, I have to carry myself to a certain standard. I, myself can not be fearful or bashful about requesting anything, asking someone a question or making a statement. If I want people to believe my words, I must manifest my writing into authentic action. I am an author, a professional writer, not everyone can say that so every step you take from now on should be with your goal in mind. “How do I want people to view me?” What ever your answer is, start carrying yourself in that way. Wear your heart, your passion on a sleeve.


Tags: , , ,
Posted in March 2015 | Comments (0)

Giving Your Book A Reality

March 4th, 2015
by admin

Initial Vision

After you have opened your heart to writing, it is time to give your book a reality. No matter how long it takes for you to finish your book, as a published author in the making, you have to create somewhat of a vision board of your book. How should the book look from cover to cover? More importantly, where will you be keeping the pages of your book as you are writing it. From scratch, you need to give your book a professional feel, in order for you to truly take your craft seriously. You wouldn’t want your best-selling novel to be originally written on flimsy wrinkled sheets of paper. Even if there are scratches of ink and revisions, always keep your initial draft in one place.

So, in order to give your book a reality, you will need for items to furnish a home for your brilliant work. The items are as follows:

  1. A 3 ring binder
  2. Paper Protectors
  3. A revised and printed copy of your blurb
  4. A blueprinted front cover illustration of your book

In detail, I will explain the significance of all four of these items and how they play a vital part of the writing process.

A 3 Ring Binder w/ Paper Protectors

This holds your masterpiece in one place. It is also where the proceeding three items will go as well. The organization of a 3 ring binder supersedes that of a composition book or a notebook. You have the option to add dividers and slide the pieces of scrapped paper in the inside cover.  Now, I won’t take away from the simplicity of a 3 ring binder by over complicating  its description. I am simply illustrating the concept of starting great ideas with the help of making small nominal investments. Paper protectors ensures that the pages written or notes jotted from months ago stay crisp without ink fading from the pages. IMG_2786

Ideas don’t require millions of dollars or investors to create, all you need is a secured vision and a place to organize all of your research. To manifest to creation of your book via a 3 ring binder you must design the front and the back quite like you would when you send it to a professional designer.

Designing the Front Cover 

The front of your 3 ring binder is where your imagination will come into play. This is where you will design an idea of what you want your book to look like literally. You can make a collage of pictures of various clip-art, stock images found online, draw a picture, or even have someone to construct a graphic illustration of what you want your book to look like. Personally, while writing Identity From A Different Breed, I utilized the resources I already had by using Photo Grid (an application available free on the Apple Store or Google Play) to create a collage of my most memorable moments. It was not only select favorites that I chose as the vision behind my book but it was the significance of these pictures that directly related to what I would be discussing in my book. Then I used Meme Generator (another free app) to write out a possible title of the book that eventually ended up being the permanent name. If you see my book now, you’ll find that the professionally designed cover is slightly different than it’s blueprint. That is because when you are initially writing you book, you want to do just enough to give your book it’s vision. Breathe life into your project and eventually, it will co-exist with you.


The Back Cover

Last week’s session was all about writing the blurb for your book. What your book will be about. If you were an active learner and participant in that session you would now (or soon) have your blurb finished. With minimal revisions to be made, you are ready to type up the polished version of your blurb. Not to stop there though, because what you will proceed with after typing and printing your blurb is inserting it on the back cover of the 3 ring binder. IMG_2787This will be a daily reminder of what your book about and as you are holding your binder, it will be as if you are holding your book itself. You will have a front cover, just as it will be after publishing, and you will have a back cover.

Vision Responsibilities

Your book is now a reality. It is now something tangible that you can feel and take with you. Congratulations on converting what was once an initial idea into actual form. Remember, this is your vision, and although there are many writers, no one can write a compelling story quite like you. Do not allow anyone to disrespect your vision, dilute it, or tell you that you don’t have the heart to finish it. You are once step ahead of anyone that has ever claimed to have wanted to do something but let the idea dissolve from their minds shortly after. Once you add double accountability to your writing process, it is only up to you to pour the love in it that you feel it needs. Remember, writing is a process, so take your time, and create something beautiful.

“Share Your Story, Leave Your Legacy”


Tags: , , , , ,
Posted in March 2015 | Comments (0)

Writing The Blurb (Part 2)

February 28th, 2015
by admin

Tags: , , , , ,
Posted in February 2015 | Comments (0)

Writing the Blurb

February 24th, 2015
by admin

   From A Different Breed, Byron Fields discusses his experiences that have helped motivate and shape his life. In the wake of his sophomore year in college, Byron remembers a promise to his roommates to change the face of the youngest fraternity in the National Pan Hellenic Council, the “latest and greatest” Iota Phi Theta Fraternity, Inc. He breaks the notion of inferiority and represents change and a new tradition of manhood. Byron not only explains what it takes to be an Iota man, but he opens the door to a unique way of teaching individuality and having the strength to stand for what you believe in, from his perspective. He goes in depth about the challenges, pressures, and sacrifices faced while fulfilling your passion. This book also encompasses lessons in transcending your fears and having intense courage in all that you do.

Above, is the official blurb for my book Identity From a Different Breed. This example will help to illustrate the importance of developing the blurb for your book.

One of the most important aspects of writing and publishing a book is developing the blurb. Think of the blurb like the summary or synopsis of your favorite movie. The Blurb of your book explains what the novel will be about. It could be an initial way of establishing the setting of the story or to illustrate the author’s reasons of producing their literary work. To get started with the development of the blurb, an author must ask themselves certain questions to effectively execute the summary.

(Initial Questions)

1.) What should the reader expect when they are cracking open your book for the first time?

2.) How will they know if the book will be of interest to them?

3.) What would be the primary takeaway after reading this book?

These questions could depend on what type of genre the book is categorized under. It could be an Action/Suspense novel where the blurb builds up the story line followed by a cliffhanger to entice people to read the story. It could also be a self-help book where you list several points that the book covers that would aid in personal and professional development. Whatever the case, the end goal of the blurb as well as your book itself should be to encourage people to actually READ THE BOOK.

Although new authors may be excited and ready to hurry and finish their book to get it in the hands of others, these questions must be asked and answered before producing your book. Emphasis on before.

One should be motivated to establish the blurb no matter the level of difficulty. It may take a while to come up with a 5-8 sentence summary that covers the information in the entire book. However, don’t lag or be lazy with the development, your blurb is your vision. For the author, the blurb of the book establishes focus and defines the book so that you don’t accidentally venture off subject along the way (and it will happen). You can’t say in the blurb that this book is about cats and after the reader finishes a few chapters, the book turns into a autobiography about airplanes. It can be tempting to include a little of everything in your book, especially if you are developing a memoir of your life but stay focused on the type of insight you want your readers to gain after reading your book.

Make your Blurb Demanding

I wrote Identity From A Different Breed with the intent of making an impact to those that potentially feared accepting their individuality. When developing my blurb, I cared more about positively inspiring young as well as adult minds more than making profit from the book itself. Remember, the end goal should be for people to read it, whether they buy it or not. Some people would try to sell the book without selling the concept first or even selling themselves. You want to develop a blurb that will leave curiosity for the reader. You want to evoke emotion within their spirits. The only way to do that is to deliver something different from what people are used to. This means avoiding any and all cliches when it comes to writing. Ask yourself: What story or idea can I offer to the world that is so remarkable that its incomparable to any other story or idea. No one likes the idea of predicting the outcome of a book before opening it. So even if the concept discusses a topic as simple as sliced cheese, talk about (in the blurb) how your book explains how sliced cheese saved your life. Don’t get the concept of writing misconstrued by thinking that it has to reflect that of other previously written masterpieces.

Dear aspiring author, remember this, when it comes to writing, there are no rules.  Your blurb is your opportunity to let your imagination run wild.

Once you draft your first blurb, read it over with a friend (preferably a close one). Allow them to be critical when assessing whether or not they’d be interested in reading more when your book is finished.


Posted in Uncategorized | Comments (0)

30 Minute Writing Challenge

January 12th, 2015
by admin

The world is filled with thousands of aspiring authors. Yet, as each day passes by, not a single page is written to make their dreams a reality. Everyday we add new pages to our personal book of life. With each new experience lies an opportunity to grow and learn from. While learning and developing your authentic self, your story could also be documented as a way of “reflecting” on those exact experiences. When I wrote Identity From A Different Breed I didn’t know where to start. Hardly any of my peers had written books so I questioned if I would even qualify for such a task. Was this a phase that I was going through? I asked. Will I stay committed to the writing process for months at a time? Who would read it after its finished? These questions built up in my mind daily enough for me to forget the single and most important task to get started, writing. So, I conducted a little test that I was taught during my freshman year of college. That test was to think of any topic of choice, and write for 30 minutes nonstop. This meant no going back to edit, rephrase, scratch out or spell check. No editing what so ever. I had a timer next to me to keep track of time and a couple of pens in case I ran out of ink. I minimized all distractions and got started.

By writing non stop for 30 minutes, I had realized that if I could produce numerous pages of free thought on one topic for 30 minutes, I could write a book. Many forget that the most important as well as the hardest part about writing anything, is actually writing it. I can imagine when one reflects on writing a book, they picture this major project that lie ahead of them. After becoming so overwhelmed, it does turn into just that thing that you predestined it to be, a “phase” that existed fir a brief moment in your life. Then, several months down the line, you read the most profound piece of literature you have ever laid your eyes on. You watch the most exhilarating screenplay you’ve ever seen. Then you start to wonder, what have you been doing all of this time? Without  a doubt, you guarantee that you could have written or produced something just as brilliant as these works, but you got in your own way because of fear of a lengthy task. The first step however is to qualify yourself. If you can get through 30 minutes, you can produce 300+ pages.

Try for yourself

Sit down, preferably in a quiet place with minimal distractions. Gather up several sheets of paper and a couple of ink pens to get started. Briefly spend 5 minutes reflecting on a topic that you would like to write on. It could be anything: yourself, career aspirations, what you learned from a book you have read, your deepest fears, anything. The possibilities are endless so don’t limit yourself. Then, get a clock or timer to keep track of time as you’re writing. Then, take a deep breath and start writing. You will find that 30 minutes is longer than you think when it comes to freehand writing. Afterwards however, by having the desire to writing a major project such as a book, you will find that this exercise was very fulfilling for you. Imagine the 30 minutes you spend doing something unproductive already. This simple task could change your perspective on the writing process or even your writing capabilities.

Remember, everyone has a story to tell so don’t fear letting your voice be heard and, write! Good luck.


Tags: , , , ,
Posted in January 2015 | Comments (0)

Why Write?

January 10th, 2015
by admin

Everyone has a story to share. There is a message in all of us that others can be inspired by. This message could bring laughter or even produce tears. Other stories could evoke change or contribute to one’s growth. For whatever reason that one decides to write, it is important that these concepts or ideas get brought to life in some manner. Literary works are an extension of the human self. Long after you are deceased, your writing will represent your level of thinking at a particular time period. It will leave behind the spirit of your imagination or even an interpretation of how you viewed the world. Imagine giving insight to individuals that don’t know you from a fly on a wall! This is an idea that I like to think of while I am writing. This is what inspires me to finish the last sentence of a memoir or a compelling story.

Allow me to briefly introduce myself. My name is Byron Fields and I am the author of my self help memoir entitled Identity From A Different Breed. This outlines significant moments in my life that have contributed to my growth. Plan and simple. The 21st century as enabled us (any individual) the opportunity to publish a book! One no longer has to be well-known or famous to mass produce a story that could impact or entertain millions. As a Self-Published author, this idea jump-started me on my path to reaching out to younger individuals that may be similar to me when I was an adolescent teen. So, I decided to not wait until I have achieved some “great feat” before sharing my story. Instead, I have done so the moment that I felt that I had something to share with the world.

Some people (unfortunately) develop the notion that you have to be a public figure or have to become notable before sharing with others the importance of looking both ways before crossing the street. This is something that we learned before we were 10 years old?! So why wait until you’re a few years shy of retirement before feeling “mature enough” to inspire someone? If you take book writing out of the equation, you are left with blogging, social media, and basic word of mouth interaction with others. When we verbally or non verbally communicate with one another, do we not possess the ability to teach the other person something about ourselves? Of course we do. We gain life lessons from our parents all of the time and it is when we pass the lesson along that we have the ability to influence.

We learn the concept of story writing in elementary school to explore our imaginations. So for fictional works,. I like to think that there are no rules when it comes to writing and if so its very minimal. One can not dictate another person’s imagination. After all, this is how businesses are created, how buildings are constructed, or pioneers are developed. They all dreamed up and idea and made it possible because they had great imaginations. We won’t go into the laws of physics to disprove this concept after feeling like the world should have flying cars by now because one imagined it. No, the point is that people should no longer limit themselves or conceptualize their ideas because it hasn’t been done or better yet, written.

So why write? Writing takes on its own reasoning to many people. It could be simply therapeutic for some and captivating for others. One could aim to help people or force their readers to reflect provocatively about a particular subject. The question should be extended and related to whatever idea or concept you would like to write about. For example: Why write this book? This screenplay? This poem or love letter? Why write this post? It all comes down to the personal motive of the person holding the pen. My advise, to leave behind a lasting impression for those that know you or would possibly like to. Once you have the idea to write, do it. There is nothing more pleasing than to see one aspire to write, simply for the sake of…writing. It is passion and it is purposeful.

“One word, one concept, or one idea, written down, is better than undocumented brainstorming with the risk of losing your train of thought” -Byron F.

Tags: , , , ,
Posted in January 2015 | Comments (0)

“Help! There’s a Cockroach in my Chili!”

April 30th, 2014
by admin

I have been working faithfully for about three months at Donnelly Communications and since my time here, I have learned one important concept.  That is:

You are graded by the problems you resolve not the problems you cause.

Here at Donnelly, we serve as guest response agents for the corporate office of major businesses and restaurant establishments. Employees at the local store level of these companies would sometimes make mistakes and provide their guests with unsatisfactory experiences or would fall short in being consistent in the service that customers would expect. It is because of this that individuals would call the feedback hotline (often angry and frustrated) and take their emotions out on us. This is basic human instinct for people to do when they’re upset. In fact, even while I was serving as a flight attendant, I had passengers that would lash out at me because they were about to miss their flight connection due to a delay that I had nothing to do with. We were specifically taught in flight training that it is psychological for people to get angered at or seek information from the first person that they see in a uniform associated with the company (Branding at its best!).


The best thing to do in these situations is to not take it personal and be as empathetic as possible. People spent hundreds and even thousands of dollars or service that they expect to equate to their financial investment (especially dealing with car maintenance). If it doesn’t balance out, they feel taken advantage of. Although we are too remain natural and not take sides,  I try to put myself in their shoes to understand how they may be feeling.

Guest: “There’s a cockroach in my bowl of chili!”

Agent: “I’m so sorry ma’am, for this incident, I’d be more than happy to assist you in eliminating this cockroach from your meal.”


There are efficient steps in handling problems that may arise in your life that I gathered based on observations and experience pertaining to my occupation.

First, Identify the Situation

Ask yourself or the person, what type of incident is this. Did you slip and fall in a restaurant and suffered injury (seeking medical attention) ? Is the store not wheelchair accessible? Did your credit card get charged twice? Did the mechanic put the wrong oil in your vehicle? Relate these scenarios to your life any way you see fit but categorize the incident in your mind accordingly so you can start working towards a solution.

Secondly, Gather All the Important Details

How long ago did this incident occur?  What time? Was there anyone involved? Do you remember their names? This is like a detective trying to solve a case and he needs all the information he can use to complete his investigation. This is also how people evaluate who was right and who was wrong in an incident. For example, a while back I was charged with a “failure to yield” traffic violation coming off of 285 South in Atlanta, GA when a police officer pulled me over and told me that I cut a 18 wheeler off while merging onto the highway. I explained to him my intentions of  merging onto the highway unaware of the truck behind me because I was trying to avoid nearby debris in front of me. Although I plead my case, giving all necessary details, I didn’t get off the hook. However, the details of a incident such as mine in any scenario could help one to evaluate the presented evidence before determining resolution, such as the cockroach in a bowl of chili.

Agent: Ma’am can you describe the incident in detail for me please?

Guest: “Yes, I thought it was a meatball so when I scooped up and I noticed that it was crawling up my spoon! and I said, this isn’t a meatball!!”

Apologize for the situation

“I’m sorry sir or ma’am that you missed your flight connection” This is tricky because people either weigh a person’s sincerity in their apology or are too frustrated to accept it. Practice your articulation and tone of voice when expressing regret for a guests’ unsatisfactory experience.  Do not only that but express it through non verbal communication (such as matching body language/Facial expression). Non verbal communication speaks more volumes An apology changes nothing in some cases (as people would view it) and in other cases, people could be logical enough to know that you had nothing to do with the incident an not be angered by you personally (very rare rationale). However, it is the actions taken place preceding the apology that reflects leadership.

Present a Possible Solution/Resolution

As a resolution agent, whether you work in customer service, you’re a police officer, or simply a friend helping out a friend, you have to be made aware of all the policies and procedures of taking care of incidents such as the ones presented to you. It is impossible to know how to resolve every single scenario but it is the fundamentals on how to address the situation that should help you close out with resolution. As a leader, do NOT pass the buck. This means handing off someone else’s problems to another representative.

Agent: “ma’am let me forward your information to Orkid to see if they can send a bottle of Raid to kill the cockroach”


This shows that you do not care (in some cases) and that you won’t even attempt to take care of it. Although their problems might not always be your responsibility, they intrust in you to guide them, to retain them as valued customers. Speak with confidence and conviction, don’t appear to be nonchalant about it or seeming unsure. Take initiative by doing something that makes them feel so good that their incident feels like a blessing in disguise.

Agent: “ma’am I am going to mail you a gift card to reimburse you for your entire meal, plus refund your money for this unsatisfactory experience”


Standing up preparing to solve problems you didn’t personally cause builds character, increases your credibility, and makes you feel good about changing a persons perspective of their experience. Apply this concept to relationships, friendships, business partnerships and in any other scenarios where problems may arise.

Oh, and just remember to order hot wings next time!


Posted in April 2014 | Comments (0)

Life is Like a Vehicle

April 26th, 2014
by admin

Life is like a motor vehicle in a lot of ways. The ignition, the steering wheel, the brake pads, and the gas pedal are all components that control a vehicle. However, as nice as your White 2000 Ford Explorer may be, it will continue to go unmoved in a parking lot unless someone starts the engine. If  I metaphorically relate this to how complacent some individuals are in catapulting their dreams, firing up their ambition and starting their long term aspirations then they’d be much like a “parked car.” Why? It is because your thoughts manifest the emotions that serve as the “driving force” of your actions and behavior. Let’s take a ride and I’ll show you exactly what I mean, fasten your seat belts.

The Ignition

The ignition is what starts the engine of a vehicle, plain and simple. This task requires two components, the person, and the key. Metaphorically speaking, a person requires a “motive” to start the motor. Where are you going? What’s destination are you trying to reach. If you don’t know where you are going then you are simply wasting gas, unless you’re just going through the motions and enjoying the ride of life. I sometimes feel that way myself, but remember, the more mileage one has on their vehicle, the more it depreciates in value. The vehicle also gets damaged overtime from natural wear and tear.  Therefore, understand where you are heading and in what direction. It is also important to determine how long the journey will take from where you are now. Do you look for shortcuts on the way, detours? Perhaps you’ll take a break at a local rest stop when you’re halfway to your destination. Gather all the answers to these questions and they’ll serve as your “key” to starting on your plan of action. Start your Engine!

Your Headlights

Your headlights are for night driving, when you can only see what’s a couple feet ahead of you. Even with night vision mode on, it is your only hope that a deer doesn’t cut across the street while you’re driving and you lose focus while swerving off the road. Metaphorically speaking, your headlights serve as your guide. On those gloomy days and foggy nights, you need to have faith in what’s to come so you can be ensured that you’re ready for it when you get there. For those obstacles in between such as pot holes, negligent drivers, speed bumps, road blocks, etc. you need the guide that’s going to see what you can’t yet. God, Allah, Buddha, any higher power or person that serves as your protector long the way. Your headlights should give you that extra sense of security on the road.

Your Steering Wheel

When you’re driving with one or two hands on the wheel, it is an absolute “no no” to allow someone else to take control while you’re sitting in the driver’s seat. This concept is fairly simple, this is your car, that you pay for gas on, plus insurance, maintenance, and the extras that you decide to include. If you take care of your car it will take care of you but don’t put it in the hands of someone that might not appreciate it’s value or worth. You control how whether you want the vehicle to go left or right. No matter where you are going or how long it takes for you to get there, your vehicle will only do what you tell it to. If you must give control of your vehicle to anyone, let it be your guide, your higher power, or the person you put in trust to protect you.

Any Passengers?

I personally have a vehicle that can comfortably seat five people including myself. With me maintaining control of my vehicle at all times, I need only individuals are heading in my same direction or individuals that know of a easier way of getting to where I am trying to go. The ride in itself should be an enjoyable experience but I can’t ride with individuals that have road rage. Other vehicles that may ride my blind spot, or cut me off is to be expected however, how you react to the situation may be different from how your passengers will. Be careful not to pick up any bad habits from your passengers or be wrongly influenced to go in the wrong direction. You are the average of the five people that you mostly hang around, how many people do you feel comfortable with including in your car.

Your breaks

Sometimes life moves way too fast for us to comprehend. We need breaks in between our journey to gather the interpretations of experiences that we recently undergone. We do this in attempt to learn from them so we don’t end up going in circles on the road. Other times, we find that we live life too much in the fast lane that we don’t give ourselves time to stop and enjoy the beauty surrounding us. Turn the A/C off, roll down the window and feel the breeze, smell the roses, admire the trees. You can’t get from Atlanta to Minneapolis in 24 hours or less by car so what’s the rush?? Slow down and don’t take life so fast.

“After 300 yards, you have reached your destination”

Your journey may be long with a few bumps in the road but if you stay the course and ride your lane to the finish line, it’ll all be worth it. Many people from many facets of life travel in the different directions to reach their destination. Some may take the same path to get there which is why you may have to start early to beat the morning traffic (especially on 285/75, if you live in Atlanta). Don’t forget to keep your GPS navigation device with you to serve as a guide when you’re with and without your vehicle. Take all necessary valuables with you on your journey and take then back out when you reached your destination. In other words, don’t lock your keys in the car.

Life is like a vehicle,  only you control where you want it to go.



Posted in April 2014 | Comments (0)

Courage comes from being Pissed off!

April 12th, 2014
by admin

Where does one find courage?

People attribute courage to a rationale of actions that stem from their fear of not having the opportunity to take full advantage of their choices in the future.

Others feel that having courage means doing something that they feel might be considered embarrassing such as:

Running the streets naked
Dancing in front of a classroom full of students

Courage is often dismantled due to fear of rejection, fear of ridicule, fear of disappointment, judgment, or an irreversible reputation that one may develop after having the courage to make a possible life changing decision.

However, I think Courage has the potential to come from somewhere else

Courage comes from somewhere locked deep inside an individual that is bursting with emotion…

Courage, in my opinion comes from being pissed off.

“when I was in high school, I became so frustrated with how people dressed, how people talked, seeing guys walking around with their pants sagging, intentionally possessing ignorance and owning up to a negative self image. I used to hate seeing women carry themselves with little to no self respect. I used to go home angered by wanting to fit in, but barely having friends because I knew that my choices could’ve been made so much better than what I saw in my peers. I was a victim of complacent lifestyles and individuals that spent their lives following behind trends instead of setting their own.

I knew in that moment, that I wanted to be different. Not to gain attention from others so they could be like me, not so I could be liked at all..but because I was pissed off at the way things were.

I think that’s how a lot of people get their courage.

Women that were sexually abused gain courage to tell someone. Or join women’s rights groups, or use their testimony to teach other young girls about how to carry themselves.

Victims of any kind gain courage based on their circumstances. Because they want to serve as the reflection of change.

Victims posses the drive to triumph the obstacles that stand in their way because they know, and believe that nothing gets easier by doing nothing. If that were the case, they are better off remaining in the situation they were once in.

However, we as victims, as aggressors of change or infuriated by the way we view the imperfections of the world. It is through this unacceptance that we gain courage to stand for what we think is right.

Posted in Uncategorized | Comments (0)

Thought Leadership and Message Frequency

April 11th, 2014
by admin

My purpose is to use my gift to inspire growing individuals. When reflecting on my life, I discovered a lot about myself based on previous experiences that molded me into the person you see today. However, instead of gloating about my own testament, I decide to teach others the importance of interpreting lessons from one’s experiences to elicit growth for them as well. This may feel like I will always read deeply into the simplest of choices, but I think that everyone has a story to share. This concept ties into why I aspire to be an empowerment leader (Motivational Speaker). I aim to use my blog to discuss various topics as it relates to relationships, having the courage to stand for what you believe in, transcending fear when facing obstacles and networking with others. The avenues that I use to share my experience and provide this means of communication is not limited to Twitter ( for those that like to read quickly on the go), YouTube videos for the visual learners, and my recently published self-help book that offers step by step insight on making an effective difference in the world. Jeff Bullas stated that one should connect with their passion first before establishing their brand. That way, their work, no matter how rigorous would seem like recreational activities, or in other words, just having fun (Bullas, 2014). I am to continue promoting these avenues equally to support my brand and effectively reach my target audience.
As far as one’s target audience is concerned, Laura Ramos defines effective practices in marketing to leadership by the acronym ‘IDEA’. It is important for corporations to identify their audience before selling a product. Millions of advertising dollars could go to waste if one doesn’t communicate a message like their audience would receive it (Ramos, 2014). The jargon of the specific audience and the common interests that your audience share among each other should be examined to reach them and keep them visiting your site or buying your products, or getting your service. This is how guest remain engaged in your business. The company has to also develop their position on why they are providing that product or service. In some cases, they would have to defend it against competitors and ensure that their overall goals are matching their platform. Lastly, it is important for highly successful businesses to evaluate their impact that they have on the consumers so they can examine their progress compared to their competitors.
I used to think that repetition was annoying to consumers or guests. I would share my articles twice a day, three times a week and would still think that it was going overboard with promotion. By assessing my modesty and fear of rejection, I have concluded that my blog actually suffered from this practice. Content goes unnoticed if one doesn’t give users, consumers, or readers a reason to care about it. Seth Godin states that the more repetition a business has, the more the audience would believe what the company is trying to say (Godlin, 2013). I have a lineup of social media sites that are all catered to my audience. Of course, it can be difficult to keep up with but I have my presence visible in places that my site visitors frequently visit.
1.) Bullas, Jeff. 2014. Blogging the Smart Way. http://www.jeffbullas.com/get-started-with-blogging-and-social-media-marketing/
2.) Godlin, Seth. 2013. Frequency, Repetition and the Power of Saying it more than Once. http://sethgodin.typepad.com/seths_blog/2013/04/frequency-repetition-and-the-power-of-saying-it-more-than-once.html

3.) Ramos, Laura. 2014. The Role of PR Marketing and Thought Leadership. http://blogs.forrester.com/laura_ramos/13-05-06-the_role_of_pr_in_content_marketing_and_thought_leadership

Posted in April 2014 | Comments (0)